One of the highlights of Radio Ink’s Convergence 2010 conference — besides being emceed by Make It Work CEO Eric Greenspan — was the opening Keynote presentation by Social Media Guru Guy Kawasaki.
After his presentation, Guy accepted our invitation to call in to Make It Work Radio for an exclusive interview with Jeremy Anticouni and Tim Conway Jr.
We’ve got that Guy Kawasaki interview for you right here. Click on the player below to listen.
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Here’s a description of the conference from Radio Ink’s site:
Radio Ink Convergence is the radio industry’s only interactive conference. Convergence is designed to help radio stations (managers, sales managers, program directors, interactive departments, and corporate management) understand the latest trends and opportunities to increase revenue and increase dialogue with their audience.
Connecting the Dots: Theory is nice, cool stuff is fun to see, but unless we connect the dots on how to put things in place at your radio station, there is no value. Convergence 2010 speakers have been told to “connect the dots.” Our focus is to show you how to implement digital strategies into your radio stations.
When atoms collide, they become one, each more powerful than the last. The distinct lines between media are colliding, and media is becoming one. All media are incorporating all other forms of media. The “traditional” newspapers, radio, television, cable are taking on one another’s elements, along with those of other digital media platforms. They no longer control their exclusive offerings, and “Everyman” can create his or her own media and reach a global audience.
The audience is no longer “pushed to” because the user has become a significant player in populating the media. What has been a one-way broadcast is becoming a two-way conversation.
Make It Work
five other Santa Barbara-based digital entrepreneurs. The show, Private Chefs of Beverly Hills, documents a glamping trip (glamorous camping) with the techie group being cooked for by celebrity chefs.
